What does the BP logo represent?
The Helios identity created by Landor captured BP's aspirations. A stylized sunflower symbolizes the sun's energy, while the color green reflects the brand's environmental sensitivity. With this simple shift in identity, BP staked its claim as a leading provider of energy solutions.
Why did BP change their logo?
In an effort to improve their environmental image in 1989, BP shortened its name from British Petroleum. They revamped their logo and appearance to improve its environmental image and refurbished its petroleum stations to promote a greener, more socially responsible image.
Who designed the BP logo?
designer Raymond Loewy The mid 1940s saw an injection of colour into the logo with the first use of BP's green and yellow colourway. It was in 1961 that renowned designer Raymond Loewy got his hands on the logo.
What is the name of the BP logo?
DESIGN ELEMENTS OF BP LOGO Shape and Colors of the BP Logo: The original BP logo, also known as the “classic shield” logo, was designed by famous industrial designer Raymond Loewy.
What year did BP rebrand?
As part of the merger's brand awareness, the company helped the Tate Modern gallery of British Art launch RePresenting Britain 1500–2000. In 2001, in response to negative press on British Petroleum's poor safety standards, the company adopted a green sunburst logo and rebranded itself as BP ("Beyond Petroleum") plc.
Why is the Shell logo a shell?
Both the word “Shell” and the pecten symbol may have been suggested to Marcus Samuel and Company (original founders) by another interested party. … He became a director of The Shell Transport and Trading Company, and there is some evidence that the Shell emblem was taken from his family coat of arms.
How much did the BP logo cost?
According to Stock Logos, BP spent 211 MILLION DOLLARS for its logo design in 2008.